POWNED Client: Powned
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Hilversum has to change tactics to keep the network (social media) generation interested: the PowNed tactic. It must be challenging and contain humour and satire. Able to mock people and events and dare to challenge them. We first produced the music, the images came later. We used a talkbox (just like Bon Jovi did with ‘Living on a Prayer’, remember?)

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